By Thomas Trilling
Das erste praxisbezogene Buch für (angehende) Produktmanager in der Pharma- und Medizinprodukteindustrie: Praxisnah und für den täglichen Einsatz konzipiert, beschreibt der Autor alle wichtigen Aspekte des Pharmamarketing, weist auf mögliche Fallstricke hin und gibt praktische Hilfestellungen für die Planung und Durchführung von Marketing-Projekten. Sein Praxisleitfaden ist ein zuverlässiger Assistent für Produktmanager. Die 2., aktualisierte und verbesserte Auflage enthält besonders wertvolle Checklisten für jede Marketingmaßnahme mit allen wichtigen Arbeitsschritten. Ein Muss für alle, die selbstverantwortlich Marketing-Projekte durchführen.
By Maria Sibilia,Christoph C. Zielinski,Rupert Bartsch,Thomas W. Grunt
Growth issue receptors have lengthy been identified to force malignant transformation and melanoma development. The epidermal progress issue receptor (EGFR, ErbB, HER) process is probably going the easiest defined membrane receptor tyrosine kinase relatives in malignant tumors. With implementation of the growth-inhibitory anti-HER-2 antibody trastuzumab (Herceptin) for the remedy of HER-2-positive complicated metastatic breast melanoma, a brand new period has dawned within the treatment of this malignant illness. regrettably, trastuzumab-sensitive cancers normally boost resistance to the antibody after a while. fresh medical reports have printed that those refractory tumors are nonetheless conscious of inhibition of the HER receptor kinfolk utilizing twin HER-1/-2 inhibitors reminiscent of lapatinib (Tykerb/Tyverb). furthermore, a multiplicity of novel, superior irreversibly appearing small molecular HER tyrosine kinase inhibitors are within the pipeline of many drug constructing businesses and are being evaluated within the medical setting.
By Arpad Szallasi
TRP Channels as healing pursuits: From simple technological know-how to scientific Use is authored by way of specialists throughout academia and undefined, supplying readers with an entire photograph of the healing power and demanding situations linked to utilizing TRP channels as drug ambitions.
This booklet bargains a special medical process by means of protecting compounds that focus on TRP channels in pre-clinical and medical stages, additionally delivering a dialogue of TRP channels as biomarkers.
An complete part is dedicated to the unconventional and cutting edge makes use of of those channels throughout a number of ailments, supplying recommendations that may be used to beat the hostile results of first new release TRPV1 antagonists.
Intended for all researchers and clinicians operating towards the improvement of winning medicines concentrating on TRP channels, this booklet is a vital source chocked packed with the most recent medical facts and findings.
- Contains finished insurance of TRP channels as healing ambitions, from rising scientific symptoms to accomplished scientific trials
- Discusses TRP channels as tested goals, starting from weight problems and diabetes via melanoma and respiration problems, kidney illnesses, high blood pressure, neurodegenerative problems, and more
- Provides serious research of the problems and unwanted side effects that experience surfaced in the course of scientific trials, supplying evidence-based feedback for overcoming them
By Roger G. Pertwee (Ed.),Roger G. Pertwee
By Sarah E. Boslaugh
The SAGE Encyclopedia of Pharmacology and Society explores the social and coverage aspects of the pharmaceutical and its pervasive impact in society. whereas many technical STM works discover the chemistry and biology of pharmacology and an both huge variety of clinically orientated works concentrate on use of unlawful medicines, substance abuse, and therapy, there's almost not anything at the immensely large company (“Big Pharma”) of constructing, promoting, eating, and regulating criminal medications.
With this new Encyclopedia, the subject of socioeconomic, enterprise and shopper, and criminal and moral problems with the pharmaceutical in modern society around the globe are addressed.
- 800 signed articles, authored by means of sought after students, are prepared A-to-Z and released in a decision of digital or print formats
- Although prepared A-to-Z, a Reader's advisor within the entrance subject groups articles through thematic areas
- Front topic additionally incorporates a Chronology highlighting major advancements during this field
- All articles finish with Further Readings and pass References to comparable articles
- Back topic contains an annotated source consultant to additional study, a word list, Appendices (e.g., data at the quantity and kinds of gear prescribed, etc.), and a detailed Index
- The Index, Reader’s advisor, and move References mix for search-and-browse services within the digital edition
The SAGE Encyclopedia of Pharmacology and Society is an authoritative and rigorous resource addressing the pharmacology and the way it impacts society, making it vital reference for all educational libraries as a resource for either scholars and researchers to utilize.
By Daniel Thomas Ginat,Juan E. Small,Pamela Whitney Schaefer
This ebook experiences the imaging positive factors linked to chosen sessions of prescription drugs and medication on mind, head and neck, and backbone and explains the consequences of the imaging findings for the neuroradiologist and the clinician. a few brokers produce attribute abnormalities with precise imaging positive aspects, whereas others have a spectrum of manifestations on imaging. nonetheless extra brokers produce quite nonspecific adjustments on imaging, requiring a differential analysis. during this e-book, informative instances are depicted through wealthy photographs, with concise accompanying explanatory textual content that studies the category of agent and the mechanism of motion and discusses snapshot interpretation and its importance.
By Jill M. Kolesar,Lee Vermeulen
The top and simplest way to profit crucial information regarding the head three hundred drugs
Includes lately authorized hepatitis C vaccines
Every card includes:
- Generic and customary name
- Dosage Forms
- Approved Dose and Indications
- Off-Label Use
- Adverse Reactions
- Drug Interactions
- Monitoring Parameters
- Medication questions of safety and Black field Warnings
- Clinical pearls that support advisor sufferer care
- Strong concentrate on sufferer safety
This variation is superior by way of eleven new playing cards, key grownup and pediatric immunization vaccines, and MP3 audio obtain with distinct dialogue of every drug.
By Katya Tsaioun,Steven A. Kates
By Samir Zakhari,Vasilis Vasiliou,Q. Max Guo
By Shayne Cox Gad
Providing either knowing and counsel in characterizing power medicines and their creation and synthesis, Development of healing brokers Handbook provides execs a easy device to facilitate examine and improvement inside of this difficult procedure. This finished textual content brings jointly, in a single source, a compendium of ideas, ways, methodologies, and obstacles that have to be thought of within the formula of healing brokers throughout a number healing fields. either a reference and a decision to motion for the pharmaceutical undefined, Development of healing brokers Handbook examines contemporary concepts taking form within the a number of scientific disciplines focused on drug discovery, and indicates why those advances must be embraced universally between researchers to enhance their answer ideas. extra subject material includes:
Extensive insurance and in-depth check out novel remedies and therapeutics
Discussion of scorching subject matters like new medicinal drugs and nutraceuticals, the invention and improvement of vaccines, melanoma therapeutics, and industry overviews
Coverage of healing drug improvement for particular disorder parts, similar to cardiology, oncology, breast melanoma, and kidney diseases
As examine in biology, chemistry, drugs, and expertise swiftly progresses, it's changing into more and more vital for clinical researchers to take care of an updated wisdom base of rising tendencies directing promising new remedies. Development of healing brokers Handbook serves this function, performing as either a one-stop reference wealthy in legitimate technological know-how, and a device to carve out new pathways within the pursuit of bringing more secure and better medicines to the marketplace.