Celebrity Culture and the Entertainment Industry in Asia: by Vivienne Leung,Kimmy Cheng,Tommy Tse

By Vivienne Leung,Kimmy Cheng,Tommy Tse

delivering a unprecedented perception into the area of superstar and media in China and past, star tradition and the leisure in Asia deconstructs the dynamics of “stardom” and megastar endorsement in East Asia, and examines its impression on advertising and marketing communications and media. via first-hand interviews with celebrities and leisure practitioners, the booklet discusses the social, cultural and financial affects of star via subject matters reminiscent of self-identity, celebrity-driven customer behaviour, gender and race stereotypes, idol worship, and so forth. Interviews with celebrities resembling Kai-Wah Kwok, Bob Lam, Denise Ho, Hilary Tsui and Francis Mak current the reader with insider money owed of superstar formation, administration and advertising and marketing in Hong Kong and Mainland China, in addition to South Korea and Taiwan. those untold inside of tales of big name endorsement and advocacy will stimulate either educational and common readers’ curiosity in rethinking the industrial and cultural implications of the phenomenon of stardom.

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